Hi, I'm Steve
I'm a strategist, researcher, analyst, storyteller, marketer, digital innovator, and creative thinker. I've covered a lot of ground, all in pursuit of an innate curiosity about the how and why behind user engagement, and a passion for creating compelling experiences.
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For 13 years I've worked with creative and digital production on initiatives across the consumer interaction spectrum, including:
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Digital experiences and websites
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Product positioning, features, refinement and launch
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Marketing campaigns
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Content
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Live / in-person experiences
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Brand identity
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This site offers an overview of my skillset and a sample of my experiences, but please reach out. I would love to talk more about what I can bring to your team.
Areas of expertise
Research + Insights
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Analytics + Measurement
Strategy + Framing
Creative Ideation + Launch
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Each area of expertise feeds another. This cross-functional skillset helps drive unique thinking, creative ideas, and ultimately the creation of compelling consumer-centric experiences.
RESEARCH + INSIGHTS
Conducting research, digging into data, distilling insights, codifying trends, speaking with stakeholders, and beyond to reveal insights and discover opportunities.
Case examples can be found with my Work >>
MEASUREMENT + ANALYTICS
Crafting measurement and tagging plans; identify KPIs and benchmarks; implement analytics and build dashboards; pull and analyze data; create reports to understand how users are engaging, areas to optimize, and new opportunities to pursue.
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STRATEGY + FRAMING
Frame up challenges and opportunities, craft strategic elements such as journeys, frameworks and personas; draft briefs, plans and calendars; lead design thinking processes, exercises and workshops; create models and identify features that will drive value and results.
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CREATIVE IDEATION, CONCEPTING, LAUNCH
Inspire and develop ideas alongside art directors and writers; iterate and cultivate prototypes; collaborate with producers and developers to ensure things stay on track and on strategy; develop a rollout plan and marketing plan; launch and continue refining.
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Companies I've worked with include:
